We can’t say for certain what vibe was intended by the creators of the University of Virginia’s North Fork (now just North) Research Park. But we recognize what vibe is frequently conveyed:
Elegant. Cerebral. A quiet, secluded outpost for deep thought, serious research, and high-level technology.
And in today’s culture, that image may be insufficient to market the park as a desirable destination for young entrepreneurs and cutting-edge tech developers, on whom may depend the future of commercially successful research.