There are many things Ethan Zuckerman does well, and brewing kombucha is chief among them. He readily acknowledges, however, that business planning was not a natural fit when he and his wife, Kate, began brewing kombucha for profit in their one-car garage in Nelson County back in 2010.
“Kate and I have a lot of panache and a go-get-em attitude,” Ethan said. “But there’s not a lot of business in our background.”
That weak spot became a glaring wound in 2016, when one of the world’s largest winemakers, E & J Gallo Wines, sued the Zuckermans — who were then operating under the name Barefoot Bucha — for allegedly infringing on Gallo’s trademarked Barefoot-branded wines.