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Instacart brings mobile app grocery delivery to Charlottesville
The Daily Progress Saturday, September 02, 2017 at 10 p.m.

A delivery service that made its roots in San Francisco has now expanded into Virginia and — as of this month, Charlottesville — and promises to be yet another facet of the escalating grocery store turf war simmering across the city and Albemarle County.

On Aug. 8, Instacart launched its grocery delivery service in the greater Charlottesville area, offering 46,000 households same day delivery from any of its partner stores, which currently consist of Wegmans, Giant, Costco, CVS, Petco and Whole Foods Market.

The concept is simple: customers go online to Instacart’s website — or install and use the Instacart app on their smartphone — pick out their groceries and set a delivery time. Not unlike an Uber driver, a “shopper” receives the order, retrieves the selected groceries and delivers them to the customer’s door with a $6 fee tacked on.




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